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It took 6524 gums (9,1 kg), 98,5 hours (~33h chewing; ~66h forming and sticking) and a 100x120 canvas to see where my gum-craze could take me and to pay homage to the inspiring folks of Wieden + Kennedy with a gum-version of their "Fail Harder" art piece made of more than 100.000 pushpins.
"The background is made of pushpins. The easy way would be to do the lettering as pushpins and leave the wall blank. They chose the hard way. It's a perfectly executed concept." – David Kennedy about the Fail Harder piece.
Click the video below or visit me on Instagram to see the whole process and my biggest learnings from it in my story-highlights “The Gum Diary”.